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UCaaS for marketing teams
The campaign starts the conversation. Your team carries it forward.
Connect audiences, business messaging and the replies that follow. Give campaign managers a clear way to prepare outreach, coordinate responses and pass genuine interest to sales—with the conversation still in context.
Campaign managers · Marketing specialists · Growth teams
Campaigns / Preparation
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Campaign studio
Team workspace
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F
S
Enablement invitation
Campaign preparation
Message
Audience
Schedule
Template
enablement_invitation
Selected contacts
Account champions
24
Send time
Tuesday · 09:30
Template approved
Review campaign
U
UCaaS
Message preview
View session details
Replies return to the enabled inbox channel
Sending is one step. The full journey matters.
Keep campaign preparation, customer replies and team follow-up connected. Each stage has its own owner and a clear next action.
01
Choose the audience
Contacts and accounts relevant to your message.
02
Prepare the outreach
Template, channel and scheduled send.
03
Handle the response
Assigned conversations with customer context.
04
Move the interest forward
A sales handoff, appointment or service request.
Start with who should hear from you.
Select the contacts or accounts your campaign is intended for using available search and filters. Keep useful audience information in customer records, labels and enabled custom fields so the team can prepare a relevant list instead of starting from scattered spreadsheets.
Audience brief
Business service introduction
Source
Contacts & accounts
Interest
Service discovery
Language
Arabic
Relevant records first. A reviewed audience before sending.
A business message worth replying to.
Prepare WhatsApp Business campaigns with approved templates, supported media and variables. Preview the message, select the intended audience and send now or schedule. When recipients reply, continue the conversation through the connected business account and the unified inbox.
Arabic · Marketing
Hello {{name}}, discover the service options for your team. Reply to this message for more details.
{{name}}
Fahad
A concise message for a clear next step.
Use enabled SMS campaigns for concise announcements, event reminders or service introductions. Prepare the message, choose recipients and the configured Sender ID, then schedule sending and review delivery statuses. Direct the audience to a supported contact route when a conversation is needed.
Sender ID
Your business identity
A short message with a clear link or contact route.
Service discovery session
Join our upcoming service introduction. View the details and contact our team to arrange your session.
Scheduled · recipients reviewed
Give planned outreach a voice.
For the audience and message that suit a call, use supported voice campaigns with a prepared recording or enabled text-to-speech. Schedule the outreach and review attempted calls, outcomes and duration. Campaign calling follows the capabilities enabled in your telephony setup.
Campaign audio
Service invitation · reviewed
Send window
Scheduled outreach
Review
Attempts · outcomes · duration
Match the channel to the marketing moment.
Use campaign-capable channels for outreach and connected conversation channels for replies and enquiries. Your team sees one service context without turning every channel into the same sending tool.
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When interest arrives, make the response count.
Bring incoming questions into the unified inbox, assign the right specialist and reply with the available contact history. Use approved quick replies for consistent answers, while internal notes keep campaign context between the marketing and customer-service teams.
Inbound enquiry
Assigned to Hessa
I saw your service invitation. Which option fits a team of eight?
Customer context
Fahad · previous conversations available
Let us understand your team’s needs and arrange the right introduction.
Quick reply
Internal note
Assign conversation
Give sales the reason behind the enquiry.
A useful handoff carries the contact, account, conversation and the next agreed action. Assign the relevant sales owner, record what the prospect asked and arrange a follow-up appointment when needed.
Marketing specialist
Service interest recorded
Needs: team communication and follow-up
Contact
Fahad Al-Otaibi
Next action
Arrange a product demo
Account manager
Omar
Conversation and notes available
Make the next step part of the workflow.
Configure supported triggers and conditions to label interest, assign a conversation, update a customer record or notify the responsible team. Use execution logs to review whether the configured action succeeded.
Trigger
A new enquiry arrives
Condition
Matches the configured interest
Action
Assign and notify the owner
Keep the answer consistent, even when enquiries grow.
Use enabled AI agents and approved knowledge to answer recurring questions about your services. Configure the handoff to a marketing or sales specialist when the conversation needs human judgement, personalised commercial details or an account-specific action.
Approved campaign knowledge
What does the service include?
Answer from the approved service information, then hand off requests that need a specialist.
Specialist follow-up
Commercial details and account-specific requests
Read delivery. Then read the conversation.
Campaign results tell you what happened to the message. Customer records and conversation reports help your team understand the follow-up. Review the available metrics for each channel, compare the intended period and export supported reports for the team’s next planning session.
Campaign review
Service discovery invitation
Sent
Delivered
Seen · where reported
Failed
Different channels, useful measures.
WhatsApp: sent, delivered, seen and failed. SMS: sent, delivered and failed. Voice: attempts, outcomes and duration, as supported by the enabled setup.
Keep marketing review and sales follow-up in the same discussion.
Clear roles behind every campaign.
Organise access around the people preparing outreach, handling replies and overseeing performance. Teams, permissions and assignment keep responsibility visible while working hours and supported routing help set the right response expectation.
Campaign manager
Audience, content and sending schedule.
Marketing specialist
Enquiries, response context and follow-up.
Team leader
Access, assignment and available reports.
Keep marketing connected to your business records.
Use configured integrations and agreed field mappings to connect customer data and relevant business events with UCaaS. Keep the linked account and communication history available to the team, with updates following the capabilities of each integration.
Business system
Relevant customer record
Configured mapping
Contact · account · relevant event
UCaaS workspace
Communication and follow-up
A marketing workspace closer to your business.
Work in Arabic or English, coordinate local teams and connect business communication within one platform.
Full local hosting within Saudi Arabia
Keep communication operations on locally hosted infrastructure with access organised for your team.
Connect your local business numbers
Supported local operators: STC, Mobily, Zain KSA and GO Telecom.
Number connection follows the agreed setup and operator availability.
Before your next campaign.
Answers for marketing teams preparing a connected communication workflow.
Which channels can I use for campaigns?
UCaaS connects WhatsApp Business, SMS and supported voice campaigns. Each channel has its own message preparation, sending rules and available reports. Email, live chat and connected social accounts help your team continue enquiries through supported conversations.
How do campaign replies reach the team?
Replies on connected conversation channels enter the unified inbox and can be assigned to the relevant specialist. For outbound SMS, direct recipients to a supported contact route; incoming SMS replies depend on separately enabled two-way capability.
Can marketing hand an enquiry to sales?
Yes. Assign the conversation to the relevant sales owner, retain the customer context and internal notes, and arrange the next follow-up through supported customer records and calendar tools.
Does UCaaS manage advertising platforms?
This solution focuses on customer communication, campaigns on enabled channels and the team’s follow-up. Advertising media buying and ad-platform management are separate from these UCaaS communication workflows.
Can we keep our business communication local?
UCaaS provides full local hosting within Saudi Arabia. Local business numbers can be connected through supported operators according to the agreed setup.
Turn the next campaign into a connected conversation.
Show us how your marketing team selects its audience, receives enquiries and follows up. We will help you shape the UCaaS setup around that journey.