UCaaS · WhatsApp Business campaigns

A campaign worth opening. A conversation worth continuing.

Choose your audience, prepare an approved template and plan when it reaches them. With UCaaS, campaign delivery connects to the workspace where your team handles the reply.

Plan your campaign with us

Campaign workspace

Customer workshop

Audience

Interested customers

Template

Workshop invitation · Arabic

Send

Scheduled for tomorrow

A useful invitation

Hi Sara, our next workshop shows how to organise your team’s customer follow-up. Would you like the details?

View workshop details

Four decisions shape the campaign.

Channel

Choose the connected business number.

Template

Use the approved content for this purpose.

Audience

Select the contacts who should receive it.

Preview

Check the message and sending plan.

WHATSAPP CAMPAIGNS

Send to the people the message is for.

Search your contact list and use the available audience filters to focus the campaign. Organised fields and labels help you prepare relevant customer groups instead of sending every message to everyone.

Segmented campaigns and workflow-linked targeting follow the options enabled for your workspace.

Audience selection

City

Riyadh

Label

Workshop interest

Relevant contacts

A focused list for one invitation.

Before selection

Confirm permission to receive your messages and honour opt-outs.

WHATSAPP CAMPAIGNS

A clear purpose starts with the right template.

Create and manage the supported WhatsApp templates with their category, language, text, media and variables. Search the library, preview the content and check approval status before choosing the template for a campaign.

Template library

workshop_invitation

Approved

Language

Arabic

One template, with details that fit the recipient.

Use supported placeholders to adapt names and relevant details. Match the required values to the available data, then inspect the rendered message so the customer receives a complete, readable invitation.

Template variables

First name

Workshop date

Message preview

Hi Sara, your workshop is on Tuesday. Shall we send you the attendance details?

Check required values before sending.

WHATSAPP CAMPAIGNS

Give the customer a useful next step.

Combine clear copy with the media and buttons supported by the selected template. Link to the relevant destination or invite a reply, keeping the message focused on one purpose.

Available formats depend on the template and the connected WhatsApp provider.

MESSAGE PREVIEW

Customer workshop

Less scattered follow-up. More coordinated teamwork.

Explore practical ways to organise customer conversations with your team.

View details

Ask the team

Text · supported media · approved buttons

WHATSAPP CAMPAIGNS

Plan the moment, as carefully as the message.

Send when ready or schedule a later time. Keep the campaign organised by name and channel, and review editable scheduled campaigns before dispatch so content and timing remain aligned.

Campaign timing

TUE

10:00

Example send time

Option

Send now or later

Before dispatch

Review scheduled campaigns

Confirm the selected date, time and time zone in your workspace.

Before launch

A final look at what the customer will receive.

The preview brings campaign choices together. Review the audience, connected number, selected template and required values before confirming the send.

Recipient fit

Permission and a relevant reason to contact.

Message readiness

Approved template, complete values and correct links.

Sending readiness

Connected channel, timing and applicable usage balance.

WHATSAPP CAMPAIGNS

Make the campaign part of the customer journey.

Connect supported campaigns with workflow triggers and bot responses. Use the configured customer context to decide when a message is relevant and who follows up when the customer responds.

We confirm the available event, audience rules and sending action for each use case before activation.

Campaign-connected automation

Relevant event

Customer requests workshop details

Configured action

Prepare the supported campaign or template step

Follow-up

Route the reply to the responsible team

Triggers and actions follow the enabled workflow and bot integrations.

WHATSAPP CAMPAIGNS

The send is done. The conversation is just beginning.

Bring replies into the shared conversation workspace. Use customer context, assignment, labels and internal notes to organise follow-up; enabled quick replies or AI assistance can support the team as the conversation develops.

Customer reply

The workshop looks useful. Can two colleagues join me?

Team context

Topic

Workshop attendance

Owner

Customer relations

Next step

Confirm attendance details

Team response

Absolutely. Let’s confirm the attendance details together.

WHATSAPP CAMPAIGNS

Read the result behind the campaign status.

Review recipient-level sent, delivered, read and failed statuses where available. Filter to the group that needs attention, check the available details and use what you learn to improve the next campaign.

A completed campaign does not mean every message was delivered. A read receipt is not a confirmed sale.

Recipient status snapshot

200

Recipients in this example

Read

100

Delivered

Sent

Failed

Open the relevant status to inspect recipient-level results.

Delivery-status updates depend on provider receipts.

Choose the purpose first

Different messages. One organised way to manage them.

A relevant invitation

Invite interested customers to a workshop or event with a clear way to learn more.

A timely update

Share a service update using the appropriate approved template and audience.

A focused offer

Introduce an offer to a relevant, opted-in audience and prepare the team for questions.

Sustainable communication

Keep the message welcome.

Use an approved template for business-initiated messaging, contact recipients with the required permission and honour requests to stop. Template availability, sending limits, quality and usage charges follow WhatsApp and your connected service.

Relevant audience

Clear purpose

Respect for preferences

Before your next campaign

Answers for a clearer launch.

Can I send a campaign immediately or schedule it?

Yes. The campaign flow supports sending now or later. Review the selected time and the editable scheduled campaign before dispatch.

Do I need an approved WhatsApp template?

Business-initiated messages require an approved template. Choose the category and language appropriate to the purpose; approval and continued availability are controlled by Meta.

Can I personalise the message and use media?

Use the variables, media and buttons supported by the selected template and provider. Check the required values and preview before sending.

What happens when a customer replies?

The connected WhatsApp conversation can be handled in the shared inbox. Your team uses the enabled assignment, customer context and follow-up tools to continue the interaction.

Can a workflow or bot trigger a campaign?

Campaigns can connect to supported workflows and bot responses. The available trigger, audience logic and action must be confirmed for your enabled setup.

Does campaign completion guarantee delivery?

No. Review recipient-level statuses. Template status, account limits, quality controls and recipient availability can affect delivery; status updates depend on provider receipts.

Are WhatsApp message charges included in the subscription?

Subscription and WhatsApp usage charges are distinct. Confirm channel activation and applicable message or provider charges with the UCaaS team for your account.

Who do you want to reach, and what should happen next?

Tell us about your audience and campaign purpose. We will help you align the channel, templates, sending plan and follow-up tools.

Discuss your WhatsApp campaign